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The Atlantic Experience

This slogan reflects not only the origins of the PortoBay group on the Portuguese island of Madeira but also its expansion into areas connected to the Atlantic Ocean. Our brand’s presence in Portugal and Brazil helps revive the memory of our discoveries and Atlantic expansion.
The group’s growth has been based on choosing the best locations, both urban sites and resorts, which is confirmed by the questionnaires that we regularly ask guests to fill in. Along with recommendations made by friends, the location of the hotels is one of the main reasons for those who visit us for the first time.
And it is “the Atlantic experience” that takes us to our next destination . ..

António Trindade, President & CEO


PortoBay Hotels & Resorts and all the staff endeavour to provide you with the best service and experience in our hotels. We constantly strive to serve our guests and listen to them, thus enabling us to meet their needs and live up to their expectations.

We base the corporate Philosophy of PortoBay Hotels & Resorts on three pillars: Product, Promotion, People. These three pillars are the foundations of the PortoBay concept and represent the primary goal of the group.

Who we are

The PortoBay group is a hotel chain comprising 12 hotels: 9 in Portugal (6 on the island of Madeira, 1 in the Algarve and 2 in Lisbon) and 3 in Brazil (Rio de Janeiro, Búzios and São Paulo), which among them have a total of 3050 beds in the 4-star and 5-star market.

Each hotel has its own unique charm, but they are all similar in quality, as guaranteed by the PortoBay brand.


The PortoBay Hotels & Resorts was the fruit of an idea: building hotels perfectly adapted to the demands of the market in terms of facilities, services and positioning.

A small group of Madeiran investors grouped together and decided to invest in the hotel business, an area where some already had a background.


In May 2016 the group opens its second hotel in Lisbon, the PortoBay Marquês. This four-star hotel, with 72 rooms, is located on Rua Duque de Palmela, right around the corner from Marquês de Pombal square and just a few steps away from the Avenida da Liberdade.


In February 2015 the group opens its 1st hotel in Lisbon, called the PortoBay Liberdade. The five-star hotel has 98 rooms and is located in the heart of the Portuguese capital, near the famous Avenida da Liberdade, on Rua Rosa Araújo.


In 2012, the PortoBay Group acquired a new hotel on the island of Madeira, the Estalagem Serra Golf, which has been renamed to PortoBay Serra Golf. The four stars hotel has 21 rooms and is located in Santo da Serra near the golf course. It was refurbished between February & March 2012. The main house dates from 1920 and is classified as a regional heritage.


Acquired by the PortoBay group in 2009 was a boutique hotel in São Paulo, the financial capital of Latin America. The charming five star L'Hotel PortoBay São Paulo offers 84 rooms and is situated on Alameda Campinas, 50 meters away from the famous Avenida Paulista.


In March of 2008 further steps were taken in the groups expansion, extending their grasp to mainland Portugal with the opening of the PortoBay Falésia (formerly a Rio hotel) in Olhos d’Água near Albufeira in the Algarve.


The first step to internationalization arose in January 2007, when the PortoBay Rio International Hotel situated on the front line of the Copacabana beach in the city of Rio de Janeiro, Brazil was acquired. 117 rooms decorated in the best taste... a range of flavours at La Finestra and a roof-top pool with stunning views over Copacabana beach and Corcovado...


Further internationalization occurred later in 2007 when the PortoBay Group attained the prize-winning PortoBay Búzios, in Búzios, a beachside resort town in the state of Rio de Janeiro.


In December of 2003, PortoBay Hotels & Resorts opened its new resort concept Vila Porto Mare, which integrates three different products (Suite Eden Mar, Porto Mare and The Residence) under a shared space of services and facilities accessible to all guests within the complex. Four restaurants, six bars, an ice-cream parlour, five pools, SPA, sports and children's facilities...The character of each one of these is guaranteed by individual receptions and different room/apartment types.


In 2000, the town centre hotel Porto Santa Maria welcomed its first guests. The design mode of this hotel was to fuse an inner city hotel with a resort concept. 146 rooms, restaurant, bars with terrace, direct access to the promenade, outdoor pool, indoor pool, SPA, gym, parking... all in the heart of the city.


The Cliff Bay, the 5-star flagship hotel of the Group was inaugurated in 1994, as a result of careful research to fulfill Madeira’s need a for different five star. Classic, sophisticated, gourmet cuisine, direct sea access, views.
Il Gallo d'Oro, The Cliff Bay's gourmet restaurant, run by Chef Benoît Sinthon was awarded in 2009 with the first Michelin star on Madeira, an award which has been renewed yearly until 2017, year in which the restaurant is distinguished with 2 Michelin Stars.


The first hotel of the Group – Suite Hotel Eden Mar – was open in 1988 introducing an innovative concept of self-catering spacious suites. The rooms in the first hotel belonging to the PortoBay Group, Suite Hotel Eden Mar located in Funchal. Pursuing its policy of ongoing renovation and guaranteeing high levels of comfort for its guests, the PortoBay Group invested approximately two million euros the refurbishment (2009).


The company makes it a matter of pride to achieve excellence in the quality of its products and services it provides to its customers. This has fostered loyalty among a significant proportion of our customer base, and has led to a host of awards from tourist operators, TripAdvisor and the Michelin Guide.



Our commitment

We think that socially responsible policies and a solid commitment to sustainability are absolutely crucial for building a better future as much for our company as for our stakeholders, staff and their families, clients, suppliers, shareholders, public bodies, unions, the media and society in general.

We believe this project needs the efforts of everyone and it's our mission to involve all parties as much as possible by sharing information and offering a guaranteed commitment that will benefit us all.

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